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June 18, 2007
Kellogg Doing Its Good Deed for the Kids
You could argue that it's really up to the parents to police what their kids eat, but at least one food company is taking the reins itself to encourage better nutrition.
Kellogg, maker of Froot Loops, Frosted Flakes, Apple Jacks and the like, has agreed to raise the nutritional value of cereals and snacks it markets to children.
The company said it won't promote foods in TV, radio, print or Website ads that reach audiences at least half of whom are under age 12 unless a single serving of the product meets these standards:
- No more than 200 calories.
- No trans fat and no more than 2 grams of saturated fat.
- No more than 230 milligrams of sodium, except for Eggo frozen waffles.
- No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.
Kellogg said it would reformulate products to meet these criteria or stop marketing them to children under 12 by the end of 2008.
This is good news! Of course, it might have been to avoid a lawsuit, but the effect is still a good one. As an article about US Representative Ed Markey, proponent of the change and chairman of the House Subcommittee on Telecommunications and the Internet, says, it's Grrreat!
Posted by worldclass at June 18, 2007 07:28 PM
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