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August 11, 2007
Branding Makes It Taste Better
A new study shows that young children think foods taste better when they're in a McDonald's wrapper.
The study, by Dr. Tom Robinson, had kids sample identical foods that were either in branded wrappers or plain. Kids overwhelmingly said the branded foods tasted better. Read the details at CNN.com's Study: Food in McDonald's wrapper tastes better to kids.
Parents were quick to find some ways to exploit this information -- wrap your carrots in the Golden Arches. Tricks are for kids' nutrition outlines some fun and easy ways to get nutrition into your kids' diet, unbeknownst to them.
Finally, an editorial from The Republican deplores the study results but advocates giving your children good eating habits at the earliest possible age.
Posted by worldclass at August 11, 2007 01:24 PM
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